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Research papers

DIANE as tool for marketing information systems

Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Barry Mahon
October 1, 1981
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Citation

Mahon, B. (1981a, October 01). DIANE as tool for marketing information systems. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/diane-as-tool-for-marketing-information-systems


Case studies

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Graham Lewis
September 1, 1981
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Citation

Lewis, G. (1981a, September 01). Definition of a market. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/definition-of-a-market


Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
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Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

A panel for mutual communication

A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Jörg Rehorn
June 15, 1981
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Citation

Rehorn, J. (1981a, June 15). A panel for mutual communication. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/a-panel-for-mutual-communication


Research papers

Researching the market for new publications

In launching new publications use can be made of desk research, qualitative research and quantitative research. Desk research tends to be used purely to help set advertisement rates, and make estimates of circulation/readership. Existing data sources...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Nigel Spackman
June 15, 1981
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Citation

Spackman, N. (1981a, June 15). Researching the market for new publications. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/researching-the-market-for-new-publications


Research papers

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: D. S. Leathar
September 1, 1980
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Citation

Leathar, D. S. (1980a, September 01). Defence-inducing advertising . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/defence-inducing-advertising-


Research papers

Attempt at integration of social change for business purposes

While the industrialised countries of Western Europe have managed prodigious feats of production and growth during the past 25 years, current difficulties would seem to indicate that 'unexpected visitors' have somehow disturbed the rules of the game,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Henri Lombard
Company: Shell Global
June 18, 1980
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Citation

Lombard, H. (1980a, June 18). Attempt at integration of social change for business purposes. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/attempt-at-integration-of-social-change-for-business-purposes


Research papers

Interactive service to management

The availability of advanced techniques provides job satisfaction for analytical staff and the use of such techniques provides the information needed by management to maintain a competitive edge. The use of these techniques is usually by specialist...

Catalogue: Seminar 1980: Information Systems In Action
Author: Elisabeth W. de Bruyn
June 15, 1980
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Citation

de Bruyn, E. W. (1980a, June 15). Interactive service to management. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/interactive-service-to-management